SEO Content Writer · Portfolio

SEO Articles That Rank — and Actually Get Read.

Hi, I’m Sandhy — a freelance SEO Content Writer based in Jakarta. I write SEO blog articles and website content built on keyword research, search intent and clean on-page structure, for businesses in finance & tax, travel, digital marketing and health & lifestyle.

57+

orders completed on Fastwork · 38 clients · 19 repeat hires

Orders completed

Clients served

Repeat hires

4.9/5

Fastwork rating

100%

Job completion

Figures from my Fastwork profile, October 2026.

About Me

Hi, I'm Sandhy — a writer who also runs my own websites.

I’m a freelance SEO Content Writer who also manages my own websites, so I see content from both sides: the draft a client receives, and the page that has to perform on Google.

My approach combines keyword research, search intent analysis, clear article structure and practical on-page SEO. Before freelancing I spent 11 years in purchasing and cost control at THIESS Indonesia — that’s where my structured, detail-oriented and deadline-driven way of working comes from.

I aim to help your brand grow organically, communicate more clearly and reach the right audience over time.

Primary focus

SEO blog articles and website content.

Supporting skills

Niches I've written for

Services

What I Can Write For You

From keyword research to a published article — pick the parts you need.

SEO Article Writing

Search-focused blog articles aligned with your brief, target reader and search intent — researched, structured and ready to publish.

Keyword Research & Outlining

Keyword opportunities checked for volume, difficulty and intent, then organised into an outline around your readers' real questions.

On-Page SEO

Headings, keyword placement, meta title & description, internal links and OG tags — for new articles or to refresh existing ones.

WordPress Publishing

Formatting, featured images, categories and publishing directly in WordPress when it's part of the project scope.

LinkedIn & Website Copy

LinkedIn posts and website page content that keep your brand voice consistent across platforms.

E-commerce Product Content

Product titles and descriptions for Shopee, Tokopedia and Lazada, written to be found and to sell.

Writing Samples

Selected Writing Samples

Articles I’ve written for client websites and my own site. Click any screenshot to view it larger.

Finance · Tax · Business Legality

FR Consultant Indonesia

SEO Content Writer · Jan 2026 – present

Ongoing SEO articles targeting financial, tax, payroll and business-legality keywords for an Indonesian business consulting firm — published under my author name.

Selected articles

Berapa Biaya Pendirian PT di Indonesia?
KBLI: Pengertian dan Cara Memilih Kode yang Tepat
Apa Itu Coretax DJP dan Bagaimana Cara Aktivasinya?
Cara Menghitung PPh Pasal 25 untuk Wajib Pajak Badan
Cara Membaca Laporan Keuangan untuk Pemilik Bisnis Non-Akuntan

Travel & Tourism

Labuan Bajo Super

Freelance Travel Writer · 2026

Destination guides and itineraries for a Labuan Bajo & Flores tour operator — written to answer how-to-get-there, cost and best-time-to-visit questions.

Selected articles

Itinerary Labuan Bajo: Rekomendasi Perjalanan 1 Hari, 2H1M & 3H2M ke Komodo
Etika di Taman Nasional Komodo: Panduan Wisata Aman
Pulau Mules Labuan Bajo: Destinasi Tersembunyi ala Jurassic Park
Lodok Cancar, Sawah Jaring Laba-Laba Ikonik di Flores
Kampung Adat Bena, Desa Megalitikum Tertua di Flores

Digital Marketing & SEO

PriorAds

Freelance Content Writer

Blog articles for a digital marketing agency on AI search, GEO and how search behaviour is changing for brands.

Selected articles

AI Overviews dan Masa Depan SEO: Apa yang Harus Dipersiapkan Brand?
Zero-Click Search: Mengapa Website Bisa Kehilangan Traffic dari Google?
Perubahan Perilaku Konsumen di Era AI Search
Trend Artikel GEO dalam Digital Marketing yang Wajib Diketahui
Optimalkan Bisnis Anda di 2026 Lewat 5 Trend Digital Marketing Ini!

Health & Healthy Recipes

InaraRempah

My own website

My own content and affiliate site for Indonesian families — healthy recipes, detox juices and practical diet tips.

Selected articles

My Process

Behind the Articles: My SEO Process

Every article follows the same workflow, so you always know what’s happening and what you’ll get.

Brief & Audience

Review the brief, goals and who the article is for.

Keyword & Intent

Research the topic, keywords and search intent.

Outline

Structure H2/H3s around the reader’s real questions.

Draft & Edit

Write, then edit for clarity, accuracy and flow.

On-Page SEO

Apply the agreed meta, headings, links and keywords.

Publish / Hand Over

Deliver the doc or publish in WordPress.

Review

Check performance when verified analytics are available.

SEO Research Projects

Screenshots From Real SEO Work

Reports from keyword, on-page, off-page and technical SEO projects. Click to enlarge.

End-to-End SEO

BAC Clinic, Bali

GSC analysis, technical audit (PageSpeed, duplicate URLs, canonical tags, 404s), keyword research, 2 articles optimized and 4 SEO articles created, plus backlink & competitor research.

Keyword Analysis

Search data & intent

Researched keywords by volume, difficulty and intent from GSC data — surfacing low-competition, high-intent terms and high-impression, low-CTR opportunities.

On-Page SEO

SEO articles

Content planning, article structuring and optimization of existing content to align with target keywords and search intent.

Off-Page SEO

Backlink research

Backlink profile audit, competitor analysis and a prioritised list of link-building opportunities to build authority.

SEO Research

indriariadna.com & mamabear.co.id

A backlink report with 53 opportunities (31 with contact details) and a keyword strategy of 29 validated keywords with a 3-month content plan.

Case Study · BAC Clinic, Bali

Results After SEO Optimization

+21%

Daily organic clicks

10.7 → 13.0 clicks/day, Dec 2025 → Mar 2026

Brand keyword

“bali aesthetic centre” at position 1.32, 19.16% CTR

367

Clicks from Australia

11.45% CTR at position 9.79 — a hidden medical-tourism opportunity

New pillar articles

2,318–2,701 words each, for botox, filler, liposuction & skin booster

Articles fully optimized

Meta descriptions, H1/H2 structure, OG tags, internal links & anchors

Backlink prospects

Outreach list from competitor analysis, ready for the client

These are overall results of a multi-part SEO project (technical, content and off-page work), not the effect of a single article.

Verified on Fastwork

Trusted by Clients on Fastwork

Most of my freelance projects run through Fastwork, where every order and review is verified by the platform. My most-ordered service is SEO article writing for all niches.

Testimonials

What Clients Say

Real reviews from Fastwork, quoted as written. Client names are shortened or hidden to protect their privacy.

Rated 5 out of 5

“Order ke-3 kali, artikel oke dan cocok buat web saya, kedepan semakin baik.”

A. D.

Repeat client · SEO articles · Sep 2026

Rated 5 out of 5

“Artikel di tulis dengan kaidah SEO sesuai dgn request niche dr saya. Respon nya cepat dan hasil kerja cukup bagus. Sukses selalu”

Anonymous client

SEO article · Jan 2026

Rated 4.8 out of 5

“Hasil pekerjaannya sesuai brief dan penyelesaian tepat waktu. Next bakal pesan artikel SEO lagi dr sini. Good job”

M. O.

SEO article · Dec 2025

Rated 5 out of 5

“Amazing work quality and professionalism. She understands the project well and delivers beyond expectations. Highly recommended.”

Anonymous client

Feb 2026

Rated 5 out of 5

“Pengerjaan nya cepat, rapi dan sesuai dengan order. Thanks utk support tambahan spt gambar dan copywriting yg oke. Semoga sukses selalu”

Anonymous client

Content writing · Jan 2026

Rated 5 out of 5

“Thank you for handling my LinkedIn content. Quite satisfied with the results.”

Anonymous client

LinkedIn content · Apr 2026

Experience

Freelance Projects & Work Experience

Nov 2025 – Present

Freelance SEO & Content Writer

Fastwork & direct clients

SEO articles, on-page optimization, WordPress management and e-commerce listings. 4.9/5 on Fastwork.

Jan 2026 – Present

SEO Content Writer

FR Consultant Indonesia, LabuanBajoSuper, Piorads, Inararempah.com, Bitre.id, etc.

SEO articles targeting financial, tax and business keywords to support organic visibility and traffic growth.

Jul 2025 – Oct 2025

Digital Content Specialist

Mindtree

Visual digital content for an organisation focused on neurodivergent children’s development.

Feb 2018 – Dec 2023

E-commerce & Reseller Channel

Inara Jahe Merah (own business)

Built and ran an herbal product business: sourcing, production oversight, marketplace marketing and a reseller network.

Jun 2004 – Aug 2015

Purchasing & Cost Control Specialist

THIESS Indonesia

Procurement, cost control, vendor negotiation and detailed reporting & forecasting — the root of my analytical, detail-first approach.

Toolkit

Tools & Certifications

Tools I Use

SEO

Analytics

Content & Platforms

Education, Training & Certification

45-Day SEO VA Bootcamp — Indri Ariadna · Jan–Mar 2026
Bootcamp Search Engine Optimization — IODA · Feb 2026
QA Software Tester Certification — GROWIA · Dec 2025
Certified Data Analyst — IODA (Indonesia Online Data Academy) · Mar 2025
Bachelor of Economics in Management — Tridharma University · 2005
Diploma in Business Administration — LP3I Balikpapan · 2003

Let's Collaborate

Ready to Work Together?

Need SEO articles that are researched, structured and ready to publish? Send me your brief — I’ll reply with a plan and a quote.